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Biographie et livres de Malcolm McDonald

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MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.
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Téléchargez le livre : Marketing Plans
Marketing Plans

Dave Chaffey , Malcolm Mcdonald , Hugh Wilson

Wiley

2024-03-19

PDF, ePub

The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold...

47,69 €

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Tous les livres numériques de Malcolm McDonald en PDF et EPUB

13 Livre(s)
Télécharger le livre : Marketing Plans
Marketing Plans
Malcolm Mcdonald , Hugh Wilson
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing....

Editeur : Wiley
Parution : 2016-09-26
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46,53 €
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Télécharger le livre : Marketing and Finance
Marketing and Finance
Malcolm Mcdonald , Brian D. Smith , Keith Ward
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and...

Editeur : Wiley
Parution : 2013-08-13
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35,76 €
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Télécharger le livre : Key Account Management
Key Account Management
Malcolm Mcdonald , Diana Woodburn
"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing....

Editeur : Wiley
Parution : 2012-11-13
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45,31 €
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Télécharger le livre : Market Segmentation
Market Segmentation
Malcolm Mcdonald
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the...

Editeur : Wiley
Parution : 2012-11-05
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44,31 €
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Télécharger le livre : Marketing Plans for Services
Marketing Plans for Services
Pennie Frow , Malcolm Mcdonald , Adrian Payne
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship...

Editeur : Wiley
Parution : 2011-07-20
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47,47 €
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Télécharger le livre : Marketing Plans
Marketing Plans
Malcolm Mcdonald
Now in its 6th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new...

Editeur : Butterworth-Heinemann
Parution : 2007-03-13
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36,87 €
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Télécharger le livre : Marketing in a Nutshell
Marketing in a Nutshell
Malcolm Mcdonald , Mike Meldrum
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their...

Editeur : Butterworth-Heinemann
Parution : 2007-03-08
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31,60 €
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Télécharger le livre : Marketing Due Diligence
Marketing Due Diligence
Malcolm Mcdonald , Brian Smith , Keith Ward
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied...

Editeur : Butterworth-Heinemann
Parution : 2007-01-08
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41,09 €
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Télécharger le livre : Marketing Due Diligence
Marketing Due Diligence
Malcolm Mcdonald , Brian Smith , Keith Ward
At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and...

Editeur : Butterworth-Heinemann
Parution : 2005-10-17
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43,20 €
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Télécharger le livre : Marketing Plans for Service Businesses
Marketing Plans for Service Businesses
Malcolm Mcdonald , Adrian Payne
Marketing Plans for Service Businesses is based on the successfulMarketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly...

Editeur : Butterworth-Heinemann
Parution : 2005-10-17
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42,19 €
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Télécharger le livre : Market Segmentation
Market Segmentation
Ian Dunbar , Malcolm Mcdonald
* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a...

Editeur : Butterworth-Heinemann
Parution : 2004-09-18
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43,20 €
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Télécharger le livre : Key Customers
Key Customers
Beth Rogers , Malcolm Mcdonald , Diana Woodburn
Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a...

Editeur : Butterworth-Heinemann
Parution : 2000-07-04
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36,87 €
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Télécharger le livre : Marketing Plans
Marketing Plans
Malcolm Mcdonald
At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.In this new edition of Marketing Plans, one of...

Editeur : Butterworth-Heinemann
Parution : 1999-05-05
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44,26 €
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