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Biographie et livres de Emma L. Slade

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Emma L. Slade is Deputy Director of Postgraduate Research in the School of Management, Swansea University. She has a PhD and MSc with Distinction in Business Management. Emma is working on a variety of research topics across marketing and information systems, including engagement with political parties on social media, consumer forgiveness, adoption of mobile payments, innovation through big open linked data, and diffusion of green IT/IS. Emma has published articles in a number of highly
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Téléchargez le livre : Social Media in the Marketing Context
Social Media in the Marketing Context

Yogesh K. Dwivedi , Emma L. Slade , Cherniece J. Plume

Chandos Publishing

2016-09-30

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Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing...

60,08 €

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