Elizabeth Sillence is a Senior Lecturer in Psychology at Northumbria University, UK and a founding member of the PaCT Lab (http://www.pactlab.org.uk). Her research interests are centred around trust and social exchange within e-health environments and she is currently examining the role of online patient experience on behaviour and decision making. Liz has published over 50 articles on trust, advice, decision making and online communication and has also written on ethical issues in mobile human-computer-interaction.