Télécharger le livre :  The Secret Lives of Customers
“A page-turner that reads like a mystery”​ (Mark Bertolini, former chairman and CEO, Aetna) that delivers key insights to the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite...

Editeur : PublicAffairs
Parution : 2021-05-04
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