Tous les livres numériques de la collection "International Series on Consumer Science" - Springer

8 Livre(s)
Télécharger le livre : The Psychology of Financial Consumer Behavior
The Psychology of Financial Consumer Behavior
Dominika Maison
This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence...

Editeur : Springer
Parution : 2019-02-28
Collection : International Series on Consumer Science PDF, ePub

147,69 €
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Télécharger le livre : Social Influence and Sustainable Consumption
Social Influence and Sustainable Consumption
Elizabeth B Goldsmith
This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and...

Editeur : Springer
Parution : 2015-07-11
Collection : International Series on Consumer Science PDF, ePub

52,74 €
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Télécharger le livre : Fashion Branding and Consumer Behaviors
Fashion Branding and Consumer Behaviors
Tsan-Ming Choi
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent...

Editeur : Springer
Parution : 2014-01-30
Collection : International Series on Consumer Science ePub

105,49 €
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Télécharger le livre : Technology and Consumption
Technology and Consumption
Ruby Roy Dholakia
Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many...

Editeur : Springer
Parution : 2012-05-16
Collection : International Series on Consumer Science ePub

94,94 €
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Télécharger le livre : Consumer Knowledge and Financial Decisions
Consumer Knowledge and Financial Decisions
Douglas J. Lamdin
There has been an increasing recognition that financial knowledge (i.e., literacy) is lacking across the population. Moreover, there is recognition that this lack of knowledge poses real problems as credit, mortgages, health insurance, retirement benefits, and savings...

Editeur : Springer
Parution : 2011-11-23
Collection : International Series on Consumer Science ePub

94,94 €
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Télécharger le livre : Rural Families and Work
Rural Families and Work
Jean W. Bauer , Elizabeth M. Dolan
Rural Families and Work focuses on the findings of theRural Families Speak research study and the theoretical frameworks that are utilized to examine the context of rural low-income families’ employment. This volume provides a solid foundation for understanding rural...

Editeur : Springer
Parution : 2011-09-15
Collection : International Series on Consumer Science ePub

94,94 €
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Télécharger le livre : Mobile Chinese Entrepreneurs
Mobile Chinese Entrepreneurs
Chan Kwok-Bun , Chan Wai-Wan
Mobile Chinese Entrepreneurs draws extensively on the narratives of sixteen small-to-medium business owners, born on the mainland, who have immigrated to Hong Kong and returned to their ancestral hometowns in China to establish their enterprises. For these executives,...

Editeur : Springer
Parution : 2011-07-26
Collection : International Series on Consumer Science ePub

94,94 €
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Télécharger le livre : U.S. Social Welfare Reform
U.S. Social Welfare Reform
Richard K. Caputo
U. S. Social Welfare Reform examines pivotal changes in social welfare for low-income families in the United States between 1981, the advent of the Reagan administration, and 2008, the end of the G.W. Bush administration. It focuses on the change from the Federal-state...

Editeur : Springer
Parution : 2011-01-20
Collection : International Series on Consumer Science ePub

147,69 €
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