Tous les livres numériques de la collection "Developments in Marketing Science: Proceedings of the Academy of Marketing Science" - Springer

31 Livre(s)


Finding New Ways to Engage and Satisfy Global Customers Nina Krey , Patricia Rossi This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through... Editeur : Springer Parution : 2019-04-01 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 304,89 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces Nina Krey , Patricia Rossi “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways... Editeur : Springer Parution : 2018-11-27 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 304,89 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Back to the Future: Using Marketing Basics to Provide Customer Value Nina Krey , Patricia Rossi This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and... Editeur : Springer Parution : 2017-12-04 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 210,99 € J'achète Téléchargement immédiat Dès validation de votre commande
Marketing Transformation: Marketing Practice in an Ever Changing World Nina Krey , Patricia Rossi This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how... Editeur : Springer Parution : 2017-11-16 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 210,99 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Marketing at the Confluence between Entertainment and Analytics Patricia Rossi This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on... Editeur : Springer Parution : 2017-04-29 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 304,89 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World Colin L. Campbell This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on... Editeur : Springer Parution : 2017-01-11 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 210,99 € J'achète Téléchargement immédiat Dès validation de votre commande
Creating Marketing Magic and Innovative Future Marketing Trends Maximilian Stieler This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a... Editeur : Springer Parution : 2017-01-06 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 304,89 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Rediscovering the Essentiality of Marketing Luca Petruzzellis , Russell S. Winer This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current... Editeur : Springer Parution : 2016-06-27 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science ePub 105,49 € J'achète Téléchargement immédiat Dès validation de votre commande
Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Kacy Kyungok Kim This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of... Editeur : Springer Parution : 2016-03-10 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 210,99 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Marketing Challenges in a Turbulent Business Environment Mark D. Groza , Charles B. Ragland Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring... Editeur : Springer Parution : 2015-12-22 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 231,04 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era Christian Bushardt , Nina Krey , Michael W. Obal Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large,... Editeur : Springer Parution : 2015-12-12 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 210,99 € PDF ePub J'achète Téléchargement immédiat Dès validation de votre commande
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Colin Campbell , Junzhao (Jonathon) Ma ?This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on... Editeur : Springer Parution : 2015-12-01 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 210,99 € J'achète Téléchargement immédiat Dès validation de votre commande
Thriving in a New World Economy Kirk Plangger This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing... Editeur : Springer Parution : 2015-10-20 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 94,94 € J'achète Téléchargement immédiat Dès validation de votre commande
Proceedings of the 1995 World Marketing Congress K. Grant , I. Walker This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world.This volume resents papers on various topics... Editeur : Springer Parution : 2015-06-29 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 147,69 € J'achète Téléchargement immédiat Dès validation de votre commande
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference Charles W. Lamb, Jr. , John C. Rogers Iii This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing... Editeur : Springer Parution : 2015-06-26 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 147,69 € J'achète Téléchargement immédiat Dès validation de votre commande
Proceedings of the 1997 World Marketing Congress Ajay K. Manrai , Samsinar Md Sidin This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective.This volume presents papers on various... Editeur : Springer Parution : 2015-06-25 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 147,69 € J'achète Téléchargement immédiat Dès validation de votre commande
Global Perspectives in Marketing for the 21st Century Ajay K. Manrai , H. Lee Meadow This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a... Editeur : Springer Parution : 2015-06-09 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 147,69 € J'achète Téléchargement immédiat Dès validation de votre commande
Marketing in Transition: Scarcity, Globalism, & Sustainability Colin L. Campbell This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and... Editeur : Springer Parution : 2015-06-03 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 94,94 € J'achète Téléchargement immédiat Dès validation de votre commande
Cultural Perspectives in a Global Marketplace Dheeraj Sharma This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace.This volume presents papers on various topics including marketing management,... Editeur : Springer Parution : 2015-05-29 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 94,94 € J'achète Téléchargement immédiat Dès validation de votre commande
Proceedings of the 1988 International Conference of Services Marketing S.R. Rao , Edward G. Thomas This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality... Editeur : Springer Parution : 2015-05-27 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 147,69 € J'achète Téléchargement immédiat Dès validation de votre commande
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Tous les livres numériques de la collection "Developments in Marketing Science: Proceedings of the Academy of Marketing Science" - Springer