Tous les livres numériques de la collection "Springer Proceedings in Business and Economics" - Springer

104 Livre(s)
Télécharger le livre : Advances in National Brand and Private Label Marketing
Advances in National Brand and Private Label Marketing
Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , Raj Sethuraman
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of...

Editeur : Springer
Parution : 2015-06-03
Collection : Springer Proceedings in Business and Economics PDF, ePub

94,94 €
Téléchargement immédiat
Dès validation de votre commande
Télécharger le livre : Cities and Sustainability
Cities and Sustainability
S. Mahendra Dev , Sudhakar Yedla
The book addresses the sustainability of cities in the context of sustainability science and its application to the city boundary. In doing so it investigates all the components of a city on the basis of sustainability criteria. To achieve sustainability it is essential...

Editeur : Springer
Parution : 2015-05-11
Collection : Springer Proceedings in Business and Economics PDF, ePub

94,94 €
Téléchargement immédiat
Dès validation de votre commande
Télécharger le livre : Managing in Recovering Markets
Managing in Recovering Markets
S. Chatterjee , D.P. Goyal , Narain Gupta , N.P. Singh
The changing dynamics of business worldwide have led organizations to look beyond traditional managerial practices while at the same time attempting to retain their core competitive advantages. This development has called upon academicians and practitioners alike to...

Editeur : Springer
Parution : 2014-10-27
Collection : Springer Proceedings in Business and Economics ePub

94,94 €
Téléchargement immédiat
Dès validation de votre commande
Télécharger le livre : National Brands and Private Labels in Retailing
National Brands and Private Labels in Retailing
Irene Esteban-Millat , Juan Carlos Gázquez-Abad , Francisco J. Martínez-López , Juan Antonio Mondéjar-Jiménez
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added...

Editeur : Springer
Parution : 2014-06-10
Collection : Springer Proceedings in Business and Economics ePub

94,94 €
Téléchargement immédiat
Dès validation de votre commande
<< < 456