Rex Hartson is a pioneer researcher, teacher, and practitioner-consultant in HCI and UX. He is the founding faculty member of HCI (in 1979) in the Department of Computer Science at Virginia Tech. With Deborah Hix, he was co-author of one of the first books to emphasize the usability engineering process, Developing user interfaces: Ensuring usability through product & process. Hartson has been principle investigator or co-PI at Virginia Tech on a large number of research grants and has published many journal articles, conference papers, and book chapters. He has presented many tutorials, invited lectures, workshops, seminars, and international talks. He was editor or co-editor for Advances in Human-Computer Interaction, Volumes 1-4, Ablex Publishing Co., Norwood, NJ. His HCI practice is grounded in over 30 years of consulting and user experience engineering training for dozens of clients in business, industry, government, and the military.Pardha Pyla is an award-winning designer and product strategist with deep expertise in envisioning and delivering industry-leading products. He is the founding member of multiple thriving product and design (UX) practices that were responsible for producing successful enterprise software solutions in use across many industries. He is a pioneering researcher in the area of coordinating software engineering and UX lifecycle processes and the author of several peer-reviewed research publications in human-computer interaction and software engineering. He has received numerous awards in recognition of his work in design thinking, research, teaching, leadership, and service.