Téléchargez le livre : The Tipping Point

The Tipping Point

How Little Things Can Make a Big Difference

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Éditeur :

Little, Brown and Company


Paru le : 2006-11-01



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Description
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
Pages
288 pages
Collection
n.c
Parution
2006-11-01
Marque
Little, Brown and Company
EAN papier
9780316316965
EAN EPUB
9780759574731
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
819 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
9,49 €

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