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Hybrid Practices in Moving Image Design

Methods of Heritage and Digital Production in Motion Graphics

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Éditeur :

Palgrave Macmillan


Paru le : 2016-10-07



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Description

This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an art form, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hybridisation of digital and heritage methods. 


Macdonald uses interviews with world-leading motion graphic designers, moving image artists and Oscar nominated visual effects supervisors to examine the hybrid moving image, which re-invigorates both heritage practices and the handmade and analogue crafts. Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids. 
Pages
128 pages
Collection
n.c
Parution
2016-10-07
Marque
Palgrave Macmillan
EAN papier
9783319413747
EAN PDF
9783319413754
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
5181 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
58,01 €
EAN EPUB
9783319413754
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
1608 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
58,01 €

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