Téléchargez le livre : Testimonial Advertising in the American Marketplace

Testimonial Advertising in the American Marketplace

Emulation, Identity, Community

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Éditeur :

Palgrave Macmillan


Paru le : 2009-11-23



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Description
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.
Pages
240 pages
Collection
n.c
Parution
2009-11-23
Marque
Palgrave Macmillan
EAN papier
9781349379293
EAN PDF
9780230101715
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
5233 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
52,74 €

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