Téléchargez le livre : The Secrets of Successful Public Relations and Image-Making

The Secrets of Successful Public Relations and Image-Making



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Éditeur :

Butterworth-Heinemann


Paru le : 2016-06-06



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Description
The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.
Pages
208 pages
Collection
n.c
Parution
2016-06-06
Marque
Butterworth-Heinemann
EAN papier
9780434906963
EAN PDF SANS DRM
9781483100517
Informations sur l'ebook
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
57,97 €

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