Téléchargez le livre : The Power of Persuasion

The Power of Persuasion

How We're Bought and Sold

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Éditeur :

Wiley


Paru le : 2003-03-24



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Description
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."
--Slashdot.org

"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
--The Globe and Mail

"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."
--The Wall Street Journal

"This wonderful book will change the way you think and act in many realms of your life."
--Philip Zimbardo former president, American Psychological Association
Pages
288 pages
Collection
n.c
Parution
2003-03-24
Marque
Wiley
EAN papier
9780471266341
EAN PDF
9780471463276
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
288
Taille du fichier
1024 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
20,04 €

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