Téléchargez le livre : Beyond Advertising

Beyond Advertising

Creating Value Through All Customer Touchpoints

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Éditeur :

Wiley


Paru le : 2016-02-05



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Description

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?
Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities.
This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints
Pages
288 pages
Collection
n.c
Parution
2016-02-05
Marque
Wiley
EAN papier
9781119074229
EAN PDF
9781119074205
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
288
Taille du fichier
5028 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
27,11 €
EAN EPUB
9781119074090
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
288
Taille du fichier
6185 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
27,11 €

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