Téléchargez le livre :  Biomedical Communications

Biomedical Communications

Purpose, Audience, and Strategies

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Éditeur :

Academic Press


Paru le : 2001-07-31



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Description
With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to thenonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public. - Using Research to Improve Biomedical Communications - The Public Understanding of Biomedical Science - Strategies for Communications to Consumers - Public Attitudes Toward Biotechnology Issues
Pages
458 pages
Collection
n.c
Parution
2001-07-31
Marque
Academic Press
EAN papier
9780124967519
EAN PDF SANS DRM
9780080528083

Prix
46,37 €

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