With an academic background in cognitive experimental psychology, Avi Parush's areas of expertise are human factors engineering, human computer interaction, and usability engineering. His professional and academic career of over 30 years in human factors was devoted to influencing the design of workplaces and tools people use in order to make their lives easier, safer and more beneficial. Avi Parush is internationally known as an expert in usability studies and is the founding editor in chief of the Journal of Usability Studies. Healthcare is Avi Parush's current main research focus, building on his longstanding passion for understanding and improving the relationship between people and technology.