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Summary: The 24-Hour Customer

Review and Analysis of Ott's Book

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Business Book Summaries


Paru le : 2014-10-14



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Description
The must-read summary of Adrian C. Ott's book: "The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy".

This complete summary of the ideas from Adrian C. Ott's book "The 24-Hour Economy" shows that "time is money" is an outdated concept. In his book, the author explains that time is now far more important when consumers make decisions. People don’t want to spend their time on boring, repetitive tasks and companies who want to get ahead will realise the importance of this Time-Value trade-off. This summary presents four categories of business and shows how each one relates to customers' time considerations.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "The 24-Hour Customer" and discover the key to understanding the buying process of your customers.
Pages
36 pages
Collection
n.c
Parution
2014-10-14
Marque
Business Book Summaries
EAN papier
9782511045848
EAN EPUB SANS DRM
9782511018323
Informations sur l'ebook
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
9,99 €

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