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The Socially Savvy Advisor

Compliant Social Media for the Financial Industry

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Éditeur :

Wiley


Collection :

Wiley Finance

Paru le : 2014-11-13



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Description
The social media marketing bible for the financial industry
The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template.
Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance
With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.
Pages
368 pages
Collection
Wiley Finance
Parution
2014-11-13
Marque
Wiley
EAN papier
9781118959077
EAN PDF
9781118959107
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
368
Taille du fichier
13261 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
67,63 €
EAN EPUB
9781118959084
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
368
Taille du fichier
17705 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
67,63 €

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