Téléchargez le livre : The Business of Influence

The Business of Influence

Reframing Marketing and PR for the Digital Age

de

Éditeur :

Wiley


Paru le : 2011-05-04



eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
25,11 €
Téléchargement immédiat
Dès validation de votre commande
Ajouter à ma liste d'envies
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution.

We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy.

“Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.”
David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
Pages
232 pages
Collection
n.c
Parution
2011-05-04
Marque
Wiley
EAN papier
9780470978627
EAN PDF
9781119973379
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
232
Taille du fichier
9482 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
25,11 €
EAN EPUB
9781119978305
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
232
Taille du fichier
2601 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
25,11 €

Suggestions personnalisées