I Have a Strategy (No, You Don't)

The Illustrated Guide to Strategy

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Éditeur :

Jossey-Bass


Paru le : 2013-02-21



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Description

A smart and witty take on strategy . . . an essential business topic
Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines "strategy" the same way. But they don't. Howell J. Malham Jr. has created a simply designed and illustrated book that goes straight to the heart of the issue. Through the largely facetious dialog of two line drawn colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked. An open and visual book that defines the most over-used (and least understood) business term: strategy Author is the co-founder of Insight Labs Produced in a wry style, this book offers a witty, inventive take on a common business problem
At a time when business in general is groping in the dark for new solutions to persistent problems, this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls.
Pages
240 pages
Collection
n.c
Parution
2013-02-21
Marque
Jossey-Bass
EAN papier
9781118484203
EAN PDF
9781118526590

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
240
Taille du fichier
12186 Ko
Prix
20,78 €
EAN EPUB
9781118526316

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
240
Taille du fichier
7137 Ko
Prix
20,78 €

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