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Idea Stormers

How to Lead and Inspire Creative Breakthroughs

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Éditeur :

Jossey-Bass


Paru le : 2012-08-29



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Description
How to solve critical business challenges by generating more and better ideas



Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques.
Identifies Mattimore?s top ideation and innovation techniques (including ?brainwalking,? finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own
Tells real stories of ideation at work in Mattimore?s consulting business, including how Ben & Jerry?s named a new strawberry fudge flavor, how Thomas? invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more
Mattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales

With a diverse range of tested methods, Idea Stormers is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges.
Pages
256 pages
Collection
n.c
Parution
2012-08-29
Marque
Jossey-Bass
EAN papier
9781118134276
EAN PDF
9781118225172
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
256
Taille du fichier
1894 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
24,37 €
EAN EPUB
9781118238707
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
256
Taille du fichier
717 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
17,99 €

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