Téléchargez le livre : The Sponsorship Handbook

The Sponsorship Handbook

Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers

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Éditeur :

Jossey-Bass


Paru le : 2011-12-05



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Description
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship.
Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay.
"Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship."
—Luis Vicente, Head of Partnerships, Manchester City Football Club
"An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands."
—Faisal Al-Dail, Saudi Post
Pages
264 pages
Collection
n.c
Parution
2011-12-05
Marque
Jossey-Bass
EAN papier
9780470979846
EAN PDF
9780470980026
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
264
Taille du fichier
10148 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
37,03 €
EAN EPUB
9780470980002
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
264
Taille du fichier
2796 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
37,03 €

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