Téléchargez le livre : Return on Ideas

Return on Ideas

A Practical Guide to Making Innovation Pay

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Éditeur :

Wiley


Paru le : 2008-05-23



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Description
Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, ‘rocketing’, to tackle the problem.
The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry’s – as well as unconventional sources such as theatre and comedy.
Pages
280 pages
Collection
n.c
Parution
2008-05-23
Marque
Wiley
EAN papier
9780470028575
EAN PDF
9780470512074
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
280
Taille du fichier
3154 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
38,19 €

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