Téléchargez le livre :  Psychology of Relationship Banking

Psychology of Relationship Banking

Profiting from the Psyche

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Éditeur :

Woodhead Publishing


Paru le : 1996-07-31



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Description
Jim Lynch's latest book focuses on one of the major threats to the banking industry - customer defection. The tradition of customers remaining loyal to their banks is fast disappearing. The economic and social threads which linked banker and client have become frayed and easily broken by recession and other forces of change. Customer relationships in all sectors are in need of repair, not just economically but psychologically. This book is a guide to bankers and others in financial services on how to forge, renew or strengthen banking relationships.
Pages
240 pages
Collection
n.c
Parution
1996-07-31
Marque
Woodhead Publishing
EAN papier
9781855732445
EAN PDF SANS DRM
9781845692896

Prix
100,22 €

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