Téléchargez le livre : Consumer Behavior in the Sharing Economy

Consumer Behavior in the Sharing Economy

Adoption, Engagement, and Post-Usage Dynamics

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Éditeur :

Springer


Paru le : 2024-11-29



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Description

The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive view of the consumer journey. The research is based on an extensive literature review, highlighting key elements and emphasizing the consumer perspective through original quantitative and qualitative studies across various industries.
Researchers will find the theoretical advancements and cutting-edge insights invaluable. Platform managers will gain a deeper understanding of consumer behavior, enabling them to refine strategies throughout the purchasing process. Marketing professors can use this book as a primary textbook or supplementary reading for their courses. Key topics include the drivers of adoption, trust issues, satisfaction, and user retention, along with theoretical frameworks that uniquely define the phenomenon of the sharing economy and the specificities of consumer behavior within this domain.
Pages
101 pages
Collection
n.c
Parution
2024-11-29
Marque
Springer
EAN papier
9783031762789
EAN PDF
9783031762796
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
10
Taille du fichier
3615 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
105,49 €
EAN EPUB
9783031762796
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
10
Taille du fichier
3154 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
105,49 €

Cecilia Grieco is an Associate Professor of Management at Sapienza University of Rome (Italy), where she teaches Market-Driven Management and Strategic Marketing. Her research focuses on the sharing economy from both platform and consumer perspectives. Her interests also include business model innovation, impact assessment, and inclusive marketing.

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