Téléchargez le livre : Reimagining Operational Excellence

Reimagining Operational Excellence

Inspirations from Asia

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Éditeur :

Wiley


Paru le : 2024-08-06



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Description

Explore the cutting-edge of marketing new products and services from leading businesses in Asia
In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.
In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find In-depth examinations of China's unique and competitive economic ecosystem Discussions of the increasingly foundational role played by Singapore as an international business hub An analysis of the latest economic developments in South Korea driving marketing excellence in that country
Reimagining Operational Excellence: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.
Pages
304 pages
Collection
n.c
Parution
2024-08-06
Marque
Wiley
EAN papier
9781394239245
EAN PDF
9781394239269
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
304
Taille du fichier
8704 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
26,90 €
EAN EPUB
9781394239252
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
304
Taille du fichier
20808 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
26,90 €

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