Téléchargez le livre : Tools for Innovation

Tools for Innovation

The Science Behind the Practical Methods That Drive New Ideas

de

,

Éditeur :

Oxford University Press


Paru le : 2009-08-13



eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
39,76 €
Téléchargement immédiat
Dès validation de votre commande
Ajouter à ma liste d'envies
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description
It is widely known that innovation is crucial to sustain success in business, government, and engineering. But capturing the effective means of fostering innovation remains elusive. How can organizations actively promote innovation, which arises from a complex combination of cognition and domain expertise? Researchers across an array of fields are studying innovation, with exciting new findings suggesting that science is beginning to understand how it can be cultivated. It is now more important than ever for seemingly distant fields to share conclusions and, in concert, translate them into viable applications. In this unique and exciting collaboration, engineers, cognitive scientists, psychologists, computer scientists, and marketers explore the practical methods that support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods. Their lessons drawn are at the forefront of the interdisciplinary movement to use science to help organizations thrive.
Pages
n.c
Collection
n.c
Parution
2009-08-13
Marque
Oxford University Press
EAN papier
9780195381634
EAN PDF
9780199700646
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
1915 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
39,76 €
EAN EPUB
9780190452353
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
3594 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
39,76 €
Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin. Kristin L. Wood is the Cullen Trust Endowed Professor in Engineering and University Distinguished Teaching Professor, Mechanical Engineering at the University of Texas at Austin.

Suggestions personnalisées