Francisco Yus is full professor at the university of Alicante. He has applied pragmatics to internet communication (Ciberpragmática, 2001; Ciberpragmática 2.0, 2010; Cyberpragmatics, 2011; Smartphone Communication, 2021). He has also focused on irony and humour (Humour and Relevance, 2016). He is editor (with Chaoqun Xie) of the journal Internet Pragmatics.