Téléchargez le livre : Retail Marketing Communication and the Consumer Behaviour of Selected Generations

Retail Marketing Communication and the Consumer Behaviour of Selected Generations



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Éditeur :

Peter Lang Ltd, International Academic Publishers


Paru le : 2022-08-11



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Description
The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use. The main part of the book deals with theoretical aspects of retail business and with marketing communication and consumer behaviour of specific generations in the retail sector. The main outcome lies in identifying the optimal location of retail units in combination with customer service to be provided to selected generations and the market potential of the buying gradient in terms of competitors’ impacts. The book also focuses on applying the results of the analyses whilst outlining the potential of the prediction models of generational tendencies towards the realisation of purchases in relation to marketing communication of the retail sector and its subsequent stimulation.
Pages
208 pages
Collection
n.c
Parution
2022-08-11
Marque
Peter Lang Ltd, International Academic Publishers
EAN papier
9781800798557
EAN PDF
9781800798564
Informations sur l'ebook
Nombre pages copiables
41
Nombre pages imprimables
41
Taille du fichier
23306 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
45,68 €
EAN EPUB
9781800798571
Informations sur l'ebook
Nombre pages copiables
41
Nombre pages imprimables
41
Taille du fichier
7363 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
45,68 €

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