Annabeth Aagaard is an Associate Professor and the founding Director of Interdisciplinary Centre for Digital Business Development at Aarhus University, Denmark. Her research is focused on sustainable and digital business development, ecosystems and innovation, from which she has (co)-authored 14 textbooks, including “Sustainable Business Models - Innovation, Implementation and Success”, Palgrave.
Florian Lüdeke-Freund is Professor for Corporate Sustainability at ESCP Business School, Berlin. He serves on the editorial boards of different journals, and has authored or edited four books, including “Sustainable Business Model Design”. He founded www.sustainablebusinessmodel.org.
Peter Wells is a Professor of Business and Sustainability, and Director of the Centre for Automotive Industry Research, at Cardiff Business School, UK. He is author or editor of 11 books and is frequently quoted in the New York Times, Forbes, Bloomberg, the BBC and other international news sources.