Téléchargez le livre : Campaigning on Facebook in the 2019 European Parliament Election

Campaigning on Facebook in the 2019 European Parliament Election

Informing, Interacting with, and Mobilising Voters

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Éditeur :

Palgrave Macmillan


Paru le : 2021-08-13



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Description
This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties’ Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platform’s mobilisation and particularly interactive affordances.
Pages
331 pages
Collection
n.c
Parution
2021-08-13
Marque
Palgrave Macmillan
EAN papier
9783030738501
EAN PDF
9783030738518
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
33
Taille du fichier
5181 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
137,14 €
EAN EPUB
9783030738518
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
33
Taille du fichier
3113 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
137,14 €
Jörg Haßler is Head of the junior research group “Digital Democratic Mobilization in Hybrid Media Systems” at LMU Munich, Germany.

Melanie Magin is Associate Professor at the Norwegian University of Science and Technology (NTNU), Trondheim, Norway.

Uta Russmann is Professor at the FHWien der WKW University of Applied Sciences of Management & Communication, Austria.

Vicente Fenoll is Associate Professor at the University of Valencia, Spain.

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