Téléchargez le livre : X: The Experience When Business Meets Design

X: The Experience When Business Meets Design

The Experience When Business Meets Design

de

Éditeur :

Wiley


Paru le : 2015-10-13



eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
32,70 €
Téléchargement immédiat
Dès validation de votre commande
Ajouter à ma liste d'envies
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

Welcome to a new era of business in which your brand is defined by those who experience it.
Do you know how your customers experience your brand today?
Do you know how they really feel?
Do you know what they say when you re not around?
In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share.
In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.
This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within.
Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches
The future of business lies in experience architecture and you are the architect.
Business, meet design.
X
Pages
256 pages
Collection
n.c
Parution
2015-10-13
Marque
Wiley
EAN papier
9781118456545
EAN PDF
9781118526392
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
256
Taille du fichier
43510 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
32,70 €
EAN EPUB
9781118526804
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
256
Taille du fichier
281682 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
32,70 €

Suggestions personnalisées