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The Startup Owner's Manual

The Step-By-Step Guide for Building a Great Company

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Éditeur :

Wiley


Paru le : 2020-03-17



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Description
More than 100,000 entrepreneurs rely on this book.

The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?

The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:
? Avoid the 9 deadly sins that destroy startups' chances for success
? Use the Customer Development method to bring your business idea to life
? Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
? Identify your customers and determine how to "get, keep and grow" customers profitably
? Compute how you'll drive your startup to repeatable, scalable profits.


The Startup Owner?s Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Pages
608 pages
Collection
n.c
Parution
2020-03-17
Marque
Wiley
EAN papier
9781119690689
EAN PDF
9781119690672
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
608
Taille du fichier
17562 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
37,98 €
EAN EPUB
9781119690726
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
608
Taille du fichier
21053 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
37,98 €

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