Téléchargez le livre : Innovation Strategies in New Product Development

Innovation Strategies in New Product Development

Balancing Technological, Marketing and Complementary Competencies of a Firm

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Éditeur :

Peter Lang GmbH, Internationaler Verlag der Wissenschaften


Paru le : 2011-08-25



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Description
Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms’ innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises. Distinctions are made between firms which are technology leaders and those being technology followers. Companies employ different combinations of competencies depending on the innovation strategy they pursue in new product development, namely incremental innovation strategy, radical innovation strategy and trend-setting strategy. The implications of the findings are valuable to the firms aligning their competencies with their strategy, as well as to policy makers in technology following countries.
Pages
188 pages
Collection
n.c
Parution
2011-08-25
Marque
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
EAN papier
9783631619636
EAN PDF
9783653009194
Informations sur l'ebook
Nombre pages copiables
37
Nombre pages imprimables
37
Taille du fichier
1085 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
46,37 €

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