Bruno S. Frey is a Permanent Visiting Professor at the University of Basel and Research Director at CREMA – Center for Research in Economics, Management and the Arts, Zurich. He was previously a Professor at the Universities of Constance, Zurich, Chicago, Warwick and Friedrichshafen, and he has been awarded five honorary doctorates in five countries. Frey has published 23 books and more than 600 articles in scholarly journals.